1. Introduction
Design by END (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, share, and protect personal data when you visit our website (designbyend.com) or contact us via forms, email or other channels.
By using our website or submitting personal information, you agree to the collection and use of information in accordance with this policy.
2. Information we collect
We may collect the following types of personal data:
- Contact information (e.g. name, email address, phone number) when you submit an enquiry or sign up for updates
- Technical data (e.g. IP address, browser type, device type, operating system) for analytics
- Cookies and tracking information (see section 5)
- Communications data (e.g. correspondence you send us, feedback)
- Other data you choose to provide (for example, in messages, proposals, or file uploads)
3. How we use your information
We use your personal data for the following purposes:
- To respond to enquiries, deliver services, or support you
- To send you updates, newsletters or marketing communications (only if you have opted in)
- To improve our website, services, user experience, and monitor usage
- To manage our business operations, accounting, and administrative purposes
- To comply with legal obligations
We will only process personal data where we have a lawful basis (e.g. your consent, performance of a contract, legitimate interests).
4. Sharing your information
We will not sell your personal data. We may share data with:
- Third-party service providers (e.g. hosting providers, analytics tools, email platforms) who act as processors
- Legal or regulatory authorities if required by law or to protect our rights
- Other parties with your consent
Where we share data with external providers, we require them to apply appropriate security and confidentiality measures.
5. Cookies and tracking
We use cookies and similar technologies to track site usage, performance, and improve your experience. Some cookies are strictly necessary (e.g. for site functionality), while others enable analytics and personalization.
You can set your browser to refuse cookies or notify you when cookies are being used. Note that disabling certain cookies may affect site performance.
6. Data retention
We will retain your personal data only for as long as is necessary for the purposes for which it was collected, or to comply with legal obligations. After that, we will securely delete or anonymize it.
7. Your rights
Depending on your jurisdiction, you have certain rights regarding your personal data, including:
- The right to access the personal data we hold on you
- The right to correct or update inaccurate or incomplete information
- The right to request deletion (erasure) of your data
- The right to restrict or object to our processing of your data
- The right to data portability — to receive your data in a structured, commonly used format
- The right to withdraw consent (where processing is based on consent)
- The right to lodge a complaint with a supervisory authority (in the UK, that’s the ICO)
If you wish to exercise any of these rights, please contact us using the details in section 9.
8. Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration or destruction. However, no system is completely secure, so we cannot guarantee absolute security.
9. Contact us
If you have any questions or concerns about this policy or your data, please contact us at:
Email: emma.lawes@designbyend.com
If you believe we have not respected your rights under data protection law, you have the right to complain to the Information Commissioner’s Office (ICO) in the UK. More information is available at https://ico.org.uk.
10. Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated “Last updated” date, and where appropriate, notified to you.