MAYFIVE’s original website no longer reflected the salon’s premium experience or growing reputation. The site felt dated, difficult to update, and didn’t clearly communicate the breadth of services or the brand’s unique identity. Essential features like a clear services menu, pricing tables, and blog functionality were either missing or clunky, which made it harder for new clients to discover treatments or book confidently online. Katie also wanted the website to better showcase the salon’s values, team, and partnerships, while aligning with the salon’s stylish interior and modern reputation.

We began with a full discovery phase, mapping out the sitemap and wireframes to restructure the site around user needs. From there, we worked closely with Katie to gather content, photography, and brand assets that captured the salon’s refined yet approachable feel. In Figma, we designed a fresh visual direction that mirrored the salon’s interiors and premium service. Once approved, the site was built in Webflow with a strong focus on usability: responsive layouts across devices, an easy-to-manage CMS for the blog and services, and seamless integration with Timely for bookings. We also added dynamic pricing tables, treatment descriptions, gift vouchers, and optimised SEO foundations to ensure the site performed well in search.