Thor Consulting had outgrown their existing brand and online presence.

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They were:

• Shifting from a recruitment-style offering into a more strategic consulting model
• Struggling to clearly explain what they do at a glance
• Using visuals and messaging that felt too generic for the level of work they deliver

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They needed a brand and website that:

• Felt professional and credible for senior stakeholders in nuclear and clean energy
• Was simple and clear enough for busy people to scan
• Supported both sides of their business - clients and expert consultants

Discovery

We started with a deep dive into Thor’s services, ideal clients and long term direction. I reviewed existing materials and looked at competitors across nuclear, clean energy and consulting to understand where Thor could stand out.

From there, we defined three key pillars for the brand: clarity, confidence and practicality.

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Logo design

Next, I explored several visual directions covering typography, colour and layout. The chosen route balances technical expertise with a clean, modern feel.

Key elements included:

• A new logo mark with stacked and horizontal versions
• A secondary logo that works with the tagline
• A refined colour palette that feels professional, not clinical
• A type system that is clear, readable and flexible for web and documents

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Content and structure

For the website, I simplified the content into a one page layout that guides visitors smoothly through:

• Who Thor are and what they do
• Their core services and delivery approach
• The value they bring to complex nuclear and clean energy projects
• Clear calls to action for both clients and consultants

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Visual design

Once the structure was agreed, I designed the full page in Figma for both desktop and mobile.

This stage included:

• Applying the updated brand styling across the page
• Designing modular sections that can be reused on future pages
• Creating a visual rhythm using spacing, typography and subtle graphic elements
• Ensuring the design felt consistent with the wider Thor group while still distinct

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Website build

I then rebuilt the design in Webflow using a clean class system and global styles.

The build included:

• Fully responsive layouts across devices
• Subtle animations to create a smooth, polished feel
• SEO friendly structure with headings, meta and alt tags
• A flexible layout that can easily expand into a multi page site in phase two