Raildiary's original website was built in-house on a platform only their developers could update. As a fast-growing startup with an evolving product, they needed to regularly refresh messaging and content, but developer time was too valuable to spend on routine updates.

They needed:

• A refreshed UI across all pages
• A platform non-developers could update easily
• Custom illustrations to clearly showcase product features

1. Discovery‍

I began with a deep-dive discovery session with their marketing team to map page content, user journeys, and goals. To optimise messaging, Gather collaborated with a professional copywriter.

2. Platform Recommendation‍

I recommended Webflow, a no-code builder offering design flexibility without developer bottlenecks. The team chose a template covering all required pages, helping keep costs down while still allowing customisation.

3. Design Adaptation‍

Although we started with a template, I adapted layouts, typography, and visual hierarchy to suit their brand and content, ensuring the site communicated clearly and professionally.

4. Illustrations‍

To explain the platform’s features, I designed a set of detailed illustrations. Contrary to initial assumptions that simpler visuals would work best, the team opted for high-detail images, reflecting the in-depth data capture their audience values.